A Study of the Relationship among Consumer Ethnocentrism,Customer Participation and Purchase Intention: TakeInternational Flying Industry as Example
碩士 === 大葉大學 === 管理學院碩士在職專班 === 98 === The purpose of this study was to explore into the influence on purchase intention of consumer ethnocentrism. In the parameter one in the customer participation, divide into structure, for the information provision, the co-production, probe into these structure t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/35931258066657541108 |