The Effect of Relational Selling Behavior on Repurchase Intention- Gender as Moderator
碩士 === 大葉大學 === 管理學院碩士在職專班 === 98 === With the increasingly fierce industry competition, the relational selling behavior to improve customers’ repurchase intention is constantly payed attention to by the mar-keting staff. The relational selling behavior is widely used in the marketing strategies by...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/rrxdj9 |