A Study of the Relationships among Transnational Corporation’s Brand Image, Customer Participation and Customer Satisfaction
碩士 === 大葉大學 === 管理學院碩士在職專班 === 98 === This research has shown that the relationships between brand image, customer participation and customer satisfaction. Based on the questionnaire survey, 519 vaild samples were obtained by the stratified sampling. The tools used for data analysis are descriptive...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/36456217220407155698 |