A Study on the Social Marketing toward the Development of the Taiwan Insurance Industry

碩士 === 逢甲大學 === 風險管理與保險研究所 === 98 === Enterprises with social, cultural, and spiritual capital achieve core competitive advantages, provide high-quality services, and accomplish social responsibilities. The purpose of this study was to investigate the social marketing toward the development of the T...

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Bibliographic Details
Main Authors: Shin-yi Ho, 何信儀
Other Authors: none
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/92438598409742370543