Three Essays on Distribution Strategy and Business Operation－Evidence from Taiwan Life Insurance Industry
博士 === 逢甲大學 === 商學研究所 === 98 === It is an important issue for insurers to develop quality insurance products and appropriately distributing channel(s) for their target markets. A life insurer faces distribution channel decisions in a number of situations related their marketing efforts, especially,...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/66197915404940056171 |