A Study of Impulsive Consumption Behavioral Intention Influenced by Persuasive Strategy of Sales in the TV Home Shopping Channel
碩士 === 逢甲大學 === 國際經營管理碩士學位學程 === 98 === Channel has always been the most important part in marketing and amid the rapid information changing era, customer purchasing channel has already developed into multiple options. Now, customer purchasing behavior has no longer be restricted to a traditional ch...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/02058083645508280270 |