Consumer Buying Behavior for Low Involvement Goods: Findings Based on Jakarta Consumer
碩士 === 逢甲大學 === 國際貿易所 === 98 === The degree of differentiation between brands of low involvement products is very low. Looking at the product cues is the only way that consumer can distinguish the difference between one brand with another. This study investigated the effect of different consumer pro...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/43978747807873978259 |