Core Service Quality of Tradeshows: Application from the SERVQUAL into Kano Model and Importance Performance Analysis－-
碩士 === 逢甲大學 === 國際貿易所 === 98 === The rising numbers of successful international scale tradeshows in attracting domestic and foreign attendance has driven trade shows become more important as companies’ marketing tool in reaching potential customers. As business environment has pushed competition bec...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/89514066445005802336 |