A Research of Evaluation System on Festivals
碩士 === 逢甲大學 === 都市計畫所 === 98 === Festivals are considered to be one of the common used strategies to attract tourists and to promote city image. It shows that a successful festival can enhance city image, create direct and indirect economic benefit. However, it is also important that, besides touris...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/85990188335777031384 |