A Study on the Relationship between Package Design and Consumers'' Purchase Intentions for Sticky Rice Gift Box

碩士 === 逢甲大學 === 景觀與遊憩研究所 === 98 === In our daily life, the most popular and common ways to express warm relationship are to present gifts mutually between friends or relatives during various festivals or holiday seasons. After Taiwan became a member of the World Trade Organization (WTO in brief), c...

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Bibliographic Details
Main Authors: Chin-Yao Liu, 劉智堯
Other Authors: Wen-Tsann Yang
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/48548034464271793455