The Effects of Price Discount and Brand Image on Consumer’s Perceived Value and Purchase Intention- A Case of Freshly Brewed Coffee Shops in Taiwan
碩士 === 逢甲大學 === 經營管理碩士在職專班 === 98 === This research discusses the influences to consumer’s Perceived Value and purchasing willing while two Freshly Brewed Coffee Shops offering discount or not. The purposes of this research are: 1.Discuss whether or not existing discount affects consumer’s Perceive...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/04672400955005050441 |