The Impact of Social Marketing on Revitalizationof Aboriginal Language - A Case Study of Aboriginal Regionin Taichung County,Taiwan

碩士 === 逢甲大學 === 經營管理碩士在職專班 === 98 === Abstract The study aims to explore the impact of social marketing strategy on aboriginal language revitalization. Through understanding the students attitude toward and perception of the language learning, their opportunities in the frame of social marketing and...

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Bibliographic Details
Main Authors: MEI-HUI KAO, 高美惠
Other Authors: HWANG HAOW
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/49508854881389841210