The Effects of Chineselized Foreign Brand Name Cognition and Brand Attitude on Purchasing Intention－Product Types and Brand of Origin Country as Moderator Variables
碩士 === 逢甲大學 === 經營管理碩士在職專班 === 98 === This research is to aim at the effect of brand recognition and brand attitude, based on Chineselized Foreign brand name, using brand of origin country and product types as moderate variables. The main contribution of this study is to find out some rules to under...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/60400527146826098209 |