A case study of business strategy for transnational pharmaceutical companies in Taiwan
碩士 === 逢甲大學 === 經營管理碩士在職專班 === 98 === The pharmaceutical industry divides into two large systems; one invests heavily resources the research and development of patent drugs by original pharmaceutical companies, another produces off-patent drugs of generic pharmaceutical companies. While Brand name d...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/59053055158534362993 |