A Cross-Culture Study of Corporate Crisis Communication Strategies: The Analysis of Media Coverage of the Melamine Scandal in Taiwan, U.S. and Malaysia.
碩士 === 輔仁大學 === 大眾傳播學研究所 === 98 === The presence of globalization is enhancing the occurrence of worldwide social enterprise cooperation and trade events, especially in the current decade with full of crisis and risks. The cultural differences show a direct relation in the public’s perception and re...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/11854564409080295510 |