The key factors of choosing international trade show for Taiwan electronic industry

碩士 === 輔仁大學 === 管理學研究所 === 98 === The trade fairs play an important role in the international trade, especially for the island country like Taiwan. It is not only a important platform for marketing but also a direct and efficiency way for the brand exposure. In the past decades, the international tr...

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Bibliographic Details
Main Authors: Shih-Huang Yang, 楊世煌
Other Authors: Dr. Hui–Mei Wang
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/46544840166648133646