Impact of market position and channel strategy on brand competitiveness- Based on Chinese women’s apparel industry.
碩士 === 輔仁大學 === 管理學研究所 === 98 === A case study that focuses on the business development of an apparel company in China.To take “Impact of market position and channel strategy on brand competitiveness- Based on Chinese women’s apparel industry”as the topic of this research. Research will be centered...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/11090225820652670439 |