The Influences of Price Bundling Promotion Types on Online Impulsive Purchase Behavior-An Example of Women’s underwear
碩士 === 輔仁大學 === 織品服裝學系 === 98 === Price bundling promotion is one of the marketing strategies for retailers. By price bundling promotion consumer tends to either buy more or be more willing to make the decision of buying. While consumers find the real price is lower than the perceived one in the pur...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/37698619599879974772 |