The Development of The Key Success Factors for Brand Licensee Enterprise –Based on Taiwanese Fashion Brand Licensee
碩士 === 輔仁大學 === 織品服裝學系 === 98 === Due to the lack of researches in brand licensing , in this research we chose Taiwanese brand licensee in the fashion industry and attempted to explore the strategy of brand licensing. With the research we would like to arrange the details of the strategy systematica...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/83913284018651573281 |