A Study of the Relationships among Endorser's Credibility, Brand Evaluation and Advertising Effectiveness–Take Chien-Ming Wang as An Example
碩士 === 輔仁大學 === 體育學系碩士班 === 98 === The purpose of this study was to take Chien-Ming Wang as an example to investigate the endorser's credibility, brand evaluation and advertising effectiveness of athlete endorsing non- sports product. Besides, it examined the differences on them among consumers...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/58837131229073660940 |