The case study of cram school’s marketing strategy

碩士 === 輔仁大學 === 教育領導與發展研究所 === 99 === The objectives of the study are to clarify the cram school’s marketing strategies, to understand their effectiveness on the performance of cram schools, and to analyze finally which types of strategies leading to the most effective on cram schools. We interviewe...

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Bibliographic Details
Main Authors: Hsu Chuan An, 許全安
Other Authors: LIN,WEI-REN
Format: Others
Published: 2011
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