A News Frames Analysis Study of the Public Relations of Newspaper and International Tourist Hotels in Taipei

碩士 === 輔仁大學 === 餐旅管理學系碩士班 === 98 === Good public relations can bring the long-term benefits for an International Tourist Hotel, and the newspaper is one good way to spread publicity about hotel. The purpose of this study is to find out how International Tourist Hotels interact with newspapers. The s...

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Bibliographic Details
Main Authors: Chen,Sheng-Lin, 陳聖林
Other Authors: 李青松
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/56341226868089027879