The Effect of Oil Knowledge and Nutrition Claims on Consumers' Purchase Intention
碩士 === 輔仁大學 === 餐旅管理學系碩士班 === 98 === The purpose of this study was to evaluate the effect of oil knowledge and nutrition claims on consumers’ purchase intention. The 2×2 experimental design was conducted. Descriptive Statistics Analysis, T-test, Factorial Analysis of Variance, Reliability Analysis...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/74344016570842364212 |