Testing the Incremental Validity of Consumers’ Experience and Perceived Value- The Comparison between cases of Highway Busses and Department Stores
碩士 === 玄奘大學 === 國際企業學系碩士班 === 98 === Basing on the renowned quality-satisfaction-loyalty framework, this study investigates the incremental validity of consumer experience and perceived value on customer satisfaction and loyalty. The focus service industries are highway bus and department store. The...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/08938545883558432269 |