Research on the Antecedents of Purchase Intention for Online Bookstores
碩士 === 玄奘大學 === 國際企業學系碩士班 === 98 === Online bookstores have excised a major impact on the bookstore industry. Many of the traditional bookstores have recognized the trend of digitization and entered into the business of online commerce. This study investigated the attitudes of university students to...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/98720160460017918183 |