重大危機事故與消費者反應對旅行社應變策略之研究
碩士 === 醒吾技術學院 === 全球運籌管理研究所 === 98 === In the recent years ,natural disasters have happened globally such as earthquake, tsunami and volcanic eruption. The national disasters directly affect the administrative strategies of travel agents and the travel desire from potential consumers. Therefore, t...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/95504535995095173042 |