The Effect of Brand Placement Modes in PC Games and Flow Experience on Consumer''s Brand Attitude --Moderating Effect of Different Games
碩士 === 義守大學 === 管理研究所碩士班 === 98 === The aim of this research is to gain a deeper understanding of product placement effects in PC games. The study examines the relationships between product placement mode, flow experience, game type, and game player’s brand attitude. The findings suggest that the be...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/19763846086875907098 |