A Study on the Relationship Among Relationship Marketing,Customer Satisfaction, and Repurchase Intention：An Example of Textbook Industry in the Elementary Schools
碩士 === 義守大學 === 管理學院碩士班 === 98 === This study explored the correlations among relationship marketing and customer satisfaction, and repurchase intention. Since the textbook market for junior high schools and elementary schools was formed upon the official implementation of the Grade 1-9 Curriculum,...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/33113467845872002986 |