A Study on the Analysis of Enterprise Sponsorship on Professional Sports by System Concept
碩士 === 義守大學 === 管理學院碩士班 === 98 === After Los Angeles Olympics applied sponsorship policy successfully in 1984, the sponsorship of sporting event has become the most beloved marketing strategy. According to statistics, the amount of sponsorship events were more than 377 billion U.S. dollars in 2007 a...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/61896767487624614678 |