The Effect of Private Brand Developed by Retailer on Store Brand Equity.
碩士 === 義守大學 === 管理學院碩士班 === 98 === With domestic channel getting stronger everyday, it is a trend to develop private brand in the retailing industry in Taiwan, this makes retailers act more keenly on developing private brand. In light of fast developing trend of private brand, it is an inevitable pa...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/49862907399807409829 |