A Research of Digital Content product purchasing Behavior for consumers.An Example of TV Game Software
碩士 === 義守大學 === 資訊管理學系碩士班 === 98 === In this study explore relationships of perceived price, perceived quality, perceived value, perceived risk and reputation in Consumer purchase intentions. The other variable also discussed in the research. Required for research purposes in accordance, statistical...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/68493770544806617472 |