Analysis of Relationships between Textbook’s Quality of Elementary School and Elective Members’ Adoptive Intentions- The Cases Study on Taoyuan County

碩士 === 開南大學 === 企業與創業管理學系 === 98 === Abstract Ministry of education executed to diversify the production of textbook in elementary schools since 2002. This has a commercial dimension to the education process. This research explores the influence the products have on consumer behavior. There were tw...

Full description

Bibliographic Details
Main Authors: YANG HUI CHING, 楊惠卿
Other Authors: 施錦村教授
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/46915726270899913301