A Study of Customer Relation Management on the Basis of Customer’s Value and Loyalty within E-Shop

碩士 === 開南大學 === 企業與創業管理學系 === 98 === Alone with the popularity of internet utilization, E-shop has been dominated. Accounting to the Institute for Information Industry, by the end of 2009 the value of E-shop in Taiwan will reach NTD 250 billion. Within the competitive market place, customers shoul...

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Bibliographic Details
Main Authors: Tao Yu Wen, 陶裕文
Other Authors: Huang Kuang Chung
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/17144471238902525819