The Impact of Network Externality''s Transparency on Diffusion of Product
碩士 === 崑山科技大學 === 企業管理研究所 === 98 === Product diffusion is the important research subject in marketing for a long time, and Bass model always play as reference basis for the diffusion research. However the past researches focus on how to embed different variables in Bass model by analytic method. The...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/21771758122790635407 |