The Effects of Department Store Loyalty Programs onCustomer Satisfaction, Trust and Customer Loyalty－AStudy of Chia yi Department Store.
碩士 === 崑山科技大學 === 企業管理研究所 === 98 === In the department store marketing activities, annual loyalty marketing program of activities is one of the means. but for the marketing tactics used by department stores really can improve customer satisfaction, trust, relationship commitment and customer loyalty...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/59871580995196981950 |