A Study on the Relationships among Service Quality, Perceived Value, Brand Equity and Customer Satisfaction of Medical Cosmetic Products
碩士 === 國立高雄應用科技大學 === 企業管理系碩士在職專班 === 98 === Based on Maslow’s Theory, human beings try to satisfy the higher-level needs, such as aesthetic needs, after their physical and safety needs are met. The medical cosmetic industry prospers in Taiwan. Therefore, how to gain a market share in the competitiv...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/20050615027162743795 |