A Study of Firm’s Intention to Use the Online-Shopping Platform Based on Technology Acceptance Model

碩士 === 國立高雄應用科技大學 === 企業管理系 === 98 === The popularity of the Internet and the advance of information technology made Taiwanese companies moving into online stores to sell goods. The firm’s intention to adopt online-shopping platform is a key factor of its operation successful. This study adds self-e...

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Bibliographic Details
Main Authors: Sheng-Wen Yang, 楊勝文
Other Authors: Wu-Der Tsay
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/82366457000344709290