The Study of Engagement Strength, Product Placement and Brand Awareness on Online Game Advertisement
碩士 === 國立高雄應用科技大學 === 國際企業系 === 98 === The rapidly growth of advertisements is amazed, and the different show-ings has attracted consumers confusedly. There are so many advertisements showing on the different media causing that consumers pay little and little at-tention on them. Thus, by the link of...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/23718621583295359351 |