Research of how Institutional-Based Trust, Customer Perceive Justice Influence on Customer Satisfaction and Customer Loyalty -Yahoo! Kimo Auction as an example
碩士 === 國立高雄應用科技大學 === 資訊管理系 === 98 === The research is based on the research of Pavlou & Gefen(2004) to discuss the influence & relevance among system trust mechanism, trust to on-line auction sellers, Perceive Justice, the customer satisfaction and customer loyalty by the justice theory &am...
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| Format: | Others |
| Language: | zh-TW |
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2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/89440729970514725715 |