A Study of the Relationship among Fast-Food Restaurants Customers’ Experience Quality, Perceived Value, Relationship Quality, and Brand Performance - The Case of McDonald & MOS Burger
碩士 === 國立高雄應用科技大學 === 觀光與餐旅管理系 === 98 === The purpose of this study was to investigate the relationship among Fast-Food Restaurants customers’ experience quality, perceived value, relationship quality, and brand performance.This study tests if significant relationship among these variables exists as...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/95467121064406219496 |