A Study on Business Models of On-line Travel Agency-The Case of ezTravel
碩士 === 國立高雄應用科技大學 === 觀光與餐旅管理系 === 98 === Electronic commerce has changed the travel business environment and has had a dramatic impact on the nature of strategy in travel business today. Perceived as a fast-growing business opportunity, the Internet has been adopted by many travel organizations as...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2010
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Online Access: | http://ndltd.ncl.edu.tw/handle/01331450695587156870 |