A Study on Business Models of On-line Travel Agency-The Case of ezTravel
碩士 === 國立高雄應用科技大學 === 觀光與餐旅管理系 === 98 === Electronic commerce has changed the travel business environment and has had a dramatic impact on the nature of strategy in travel business today. Perceived as a fast-growing business opportunity, the Internet has been adopted by many travel organizations as...
Main Authors: | Su-Yen Chen, 陳素燕 |
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Other Authors: | Hsiou-Hsiang Liu |
Format: | Others |
Language: | zh-TW |
Published: |
2010
|
Online Access: | http://ndltd.ncl.edu.tw/handle/01331450695587156870 |
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