Analyzing the Application Strategies of Marketing : A Case Study of the Driect Selling Industry in VietNam

碩士 === 國立高雄應用科技大學 === 商務經營研究所 === 98 === This research investigated the effects of marketing strategies (product strategy, pricing and trading mechanisms, interactive channel strategy and customer relationship, promotion strategy, professional knowledge, marketing research, market segmentation, huma...

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Bibliographic Details
Main Authors: Nguyen Hoang Hai, 阮黃海
Other Authors: Hong-Fwu Yu
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/94238055894414445017