The effect of corporations images and country of origin on the brand equity of cosmetic companies in Vietnam
碩士 === 國立高雄應用科技大學 === 商務經營研究所 === 98 === This research takes Hanoi as an example to investigate the effects of the business image (including corporate image, store image, service image, price image, commodity image) and the country of origin (including Europe, America, Janpan, and Vietnam) on the br...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/42485068720042961502 |