The Impacts of Growth-Share Matrix on Firm Performance -Evidence from the Telecommunication Companies in Taiwan
碩士 === 國立高雄應用科技大學 === 商務經營研究所 === 98 === BCG matrix is divided to four quadrants and originated in 1970; there are cash cows industry, dog industry, star industry, and question marks industry. This research is using BCG matrix for analyzing tool to know the market grow up rate and possession rate. A...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/13271744325204790203 |