A study on elderly people’s adoptive behavior toward the Chunghwa Telecom MOD service based on UTAUT

碩士 === 龍華科技大學 === 商學與管理研究所 === 98 === With the rapid growth of aging and technology development, elderly people are gradually used to apply many different kinds of new technology products, such as IPTV, to support their daily life. Chunghwa Telecom introduced IPTV to Taiwan by providing MOD (Multime...

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Bibliographic Details
Main Authors: Hsueh-min Yu, 于學敏
Other Authors: Dr. Kenneth Wang
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/80504473140284056494