An exploratory study of eCRM, Innovation Capability and Customer Value - An Empirical Study of Electronic Industry
碩士 === 龍華科技大學 === 商學與管理研究所 === 98 === In this era of customer service-oriented businesses and increasing competitive environment in the electronic industry, most companies have employed Electronic Customer Relationship Management (eCRM) as a link between industries and customers. The obtained custom...
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/90336269293893671986 |