A Study of Changes of Value Chain in Advertising Panel Industry－Case Study of H Company

• Main Authors: Yu-Fen,Wei, 魏妤芬
• Other Authors: Dr.Chien-Feng Tai
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/80035745668515995691

碩士 === 嶺東科技大學 === 國際企業研究所 === 98 === ABSTRACT The purpose of this study is to probe the changes of value chain in advertising panel industry. H company, the highest market share in the central part of Taiwan, has been selected as a target company in this research. The interview outlines of this qualitative research were generated through relevant literatures reviewed. The representative of related companies in the value chain of H company which including upstream , downstream, and rival companies were chosen as experts to interview to collect data. The conclusions were obtained in the following: 1. H company had very strong relationship as partners with related companies in its supply chain. 2. H company was the first one who had complete advertising panel products and to satisfy customers in central part of Taiwan. 3. The leader of the H company had strong ambition and hired professional sales men to develop the market. 4. H company had advantages in price and material-supply stability, its own brand name, marketing channels high market share