The effect of Sales personal characteristics, Sales Behavior and Relations quality on consumer’s Purchasing Intention

碩士 === 嶺東科技大學 === 行銷與流通管理研究所 === 98 === In purchasing process, salespersons are as a bridge to connect the merchandises and consumers, who find out consumers’ consideration to provide the most suitable products to meet consumers’ needs through interacting with consumers. From consumer’s perspective,...

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Bibliographic Details
Main Authors: Wan-Chu Su, 蘇琬筑
Other Authors: Dr. Tsung-Yu Chou
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/56785506191774432471