Competition Analysis of MTK Cell phone:The Disruptive Innovation Perspective
碩士 === 立德大學 === 科技管理研究所 === 98 === “Copycatting” suggests a notion of disruptive innovation since the new knockoff products, markets and industrial organizations are constantly destroying the existing old framework and creating a new one. This kind of marketing strategy that features emulation, spee...
Main Authors: | Yi-chang Liu, 劉宜暢 |
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Other Authors: | Dr. Yu-Lung Cheng |
Format: | Others |
Language: | zh-TW |
Published: |
2010
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Online Access: | http://ndltd.ncl.edu.tw/handle/48039075518171899596 |
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